Fully optimizing your Psychology Today profile is the best way to start increasing your reach. Q. Steve Albrecht, D.B.A., holds degrees in English and Psychology, and a doctorate in Business Administration. In the first paragraph, he addresses how clients might be feeling in the moment (lack of understanding, intimidated, emotional pain), but in the second paragraph, he paints a picture of what their life could be like with his help(free of emotional pain, able to deal with lifes problems, find purpose in all areas of life). Theyve convinced you; youve chatted with other private practice professionals, researched the benefits, and realized just one great referral and the thing practically pays for itself youre joining Psychology Today. Your clients eyes are even more selective they tend to glaze over the other stuff and focus only on two things: your photo and the first sentence of your summary. List Your Treatment Center, Program or Clinic - Psychology Today Doing so rarely translates to meaningful connection. If you charge $100 a session, one lead earns you money after just that first session. What is Psychology Today? What Is Verification Though? With call tracking, you can test potential changes in your profile pic, descriptions, and location targeting to see which changes lead to more call or message conversions. Mitch Abrams, Psy.D. 5. We recommend using a call tracking number to display on your profile (and your site) that routes to your original (destination) number. Thatll help you visualize how the different parts of your profile will come together, too.Go ahead and do some exploring right now Ill wait here. Not yet a member? Samoon Ahmad, M.D. 5 Steps to the Perfect Psychology Today Profile Cockiness Alert: There is no one alive on the planet who has edited more Psychology Today profiles than me. Your Psychology Today profile isnt wasted on anybody.What an opportunity, right? Aaron Ahuvia, Ph.D., is a Professor of Marketing and research psychologist. Are they calling? Under construction? Hate the one you have? Your goal is to represent the breadth of your best, dreamiest work not to provide an exhaustive list of every issue you have or could conceivably handle. 2023 Best Psychology Bachelor's Degree Schools - College Factual Are you fun and creative, energetic, blunt, etc.? Avoid making it look like youre holding a camera for a selfie. For each credential, choose a Type from the dropdown box. Pick up your DIY PT profile worksheet here. They will have a closer relationship. Over the past eight or nine years, I've edited well over a thousand different PT profiles for therapists in over thirty states, hundreds of different cities, across every imaginable specialty. Set your client up as the hero of the story, and yourself as the guide. How to Write Your Psychology Today Profile: Make Your Client The Hero. As a clinical social worker and therapist, Ive worked with many couples and families struggling with negative patterns, high conflict, and grief. Also, be sure to add a link to the website button on your profile. Believe it or not, Ive gotten just as many contacts from new or potential clients through my Google listing as anything else. You want to grab your ideal clients attention with the help of the first line and encourage reaching out around the last. Or a composite of qualities youve mashed up into one dreamy idea of a client.And while youre at it, you might as well get clear on who youre not trying to reach, as well. When it comes to improving your Psychology Today profile, there are 3 core factors that are either overlooked, misunderstood, or poorly executed on. The Definitive Guide to Writing Your Psychology Today Profile - Nicole Arzt Browse our extensive directory of the best Therapists, Psychologists and Counselors near you. Think of the last time you made a big purchase or paid for something like a car or a substantial training course. Fortunately, I've got a growing library of resourcesto support you in this! Consider using a single receiving email that receives all new inquiries across all of your platforms and therapists. Dont sweat it. Book a strategy call today to learn more! Your current dream client? Over the last two years, I've reviewed 2,000+ Psychology Today profiles, and I'm here to share with you the secrets to crafting a compelling profile that helps you stand out, drives visitors to your website, and converts them into loyal clients. Finally, your personal statement should pivot to a way out of their current challenge.One highly effective way to achieve this is to describe how life will feel different for them when theyre no longer struggling in the same way.Note that this is NOT the same thing as listing the specific therapeutic interventions youll use. Tim Cook 8. Avoid using clinical jargon, as it can be off-putting for some potential clients. Find a Therapist, Psychologist, Counselor - Psychology Today Let Therapy Flow guide you. You have three short paragraphs to get your point across. Megan Gilmore 7. SHOW your prospective client that you absolutely understand what theyre going through. Use this guide. The clients who find the most benefit from your services will likely speak highly of you to their friends, family, and others. Many therapists overlook or forget about this step, but its a powerful differentiator that can help your dream clients feel more comfortable reaching out. First things first: Time for a mindset shift. But theyre getting in your way.If this whole concept is totally new to you, let me tell you what I mean by dream client.Your dream client is someone who: As you prepare to set up your Psychology Today profile (and especially as you prepare to write your personal statement), its important to think about who fits this description for you.It might be a current client. J. Ibeh Agbanyim, Ph.D., is an industrial-organizational psychology practitioner and the author of The Five Principles of Collaboration. (Not likely to happen when youre leading with something like, As a licensed clinical counselor, I. Tamara Howell. Dont be afraid to address the details of your counseling style and who you are prepared to work with. Are they emailing? As simple as this process should be, there's a lot of confusion online about just how to do it! Greeting the sunrise with a smile. PoP 171 | How to Optimize Your Psychology Today Profile is a professor of psychiatry at the University of Tennessee and the author of the book Coping with Critical, Demanding, and Dysfunctional Parents. Could your Psychology Today profile be so different?Yes. Waking up fully rested after a great nights sleep. Show where theyre starting, and where theyll go. Have questions? The top-ranking scientist in psychology is Trevor W. Robbins from the University of Cambridge, UK with an h-index of 249. 971,000. Im now a level 2, working toward level 3. Traffic and authority. Marie Mikhail 6. This can help you see which of your profile updates and the resulting page views lead to more phone calls. For an online directory (where your photo is half the reason a client might click on your profile), its vital to get the picture right. Not a therapist? Avoid broad generalities like how stressful life is and focus on specific intense details that will spark recognition in your prospective clients the harsh clang of the alarm going off at 5:00am; the desperate hope that the next cup of coffee will give you the energy to keep going; the 360 pounding across their entire skull. Corey Wainwright 5. Audra Simpson 4. How much does a Psychology Today profile cost? Best Therapists is a brand new therapist directory created by our founder. Duke University is one of the finest schools in the United States for getting a degree in psychology. Marketing experts call these exposures touches.. I recommend choosing the specialties for which you most wish to be known. This can be towns/cities near your office or specific postal/zip codes youd like to target. Make sure your profile picture is large enough in resolution so the resulting image is clear. The 23 Best Personality Tests In Ranking Order (2023 Update) Psychology Today is the #1 source for organic client referrals for Headway providers; over 1,000 Headway providers link their Headway booking page to their Psychology Today. Visit here to learn about our copyrights and product usage. He is also a professor emeritus of psychology at California State University, Chico. Focused primarily on client demographics, this section enables you to identify additional languages youre proficient in. Values Profile. Find the right psychologist for you. How many times did you look it up, check out the company, talk to others about it, or hear about it word of mouth? Based on your primary practice address, Psychology Today will automatically populate this section with a city, state, and zip code.You have the option of adding 2 other service areas, which helps your profile show up in search (both on the platform itself + in organic Google search). What's New Sessions by Psychology Today Try our new HIPAA compliant teletherapy product! When someone is looking for a therapist, theyre almost always in a difficult moment in their lives. What makes a good Psychology Today profile? | iTherapy, LLC Updated on July 7th, 2023 Are you asking yourself, "how can I improve my Psychology Today profile?" In this post, we reveal essential tips and tricks to optimize your profile, making it more attractive to your ideal clients in 2023. Average number of unique users browsing the US directory every week. Clear, jargon-free, client-first language that emphasizes validation and hope will inspire a sense of trust all before potential clients read your final paragraph. Max Alberhasky, Ph.D., is an Assistant Professor of Marketing at California State University Long Beach. Pediatric Dentists, Counseling & Mental Health. Of the possible extras you could include on your Psychology Today profile, Id mainly focus on the essentials: Dont obsess over this, but dont dismiss it either. No jargon-Many therapists go into lots of language about techniques and conditions etc and . When you input a website URL, itll be displayed as a Website button. All rights reserved by Jennie Lannette Bedsworth and The Counseling Palette. In my twenty plus years of practice, I have realized that what we value as clinicians is not necessarily the same thing as what those who are considering our services value. Dr. Julie Hanks, Licensed Therapist and Business Consultant. Then, providing them with information to make an informed decision to reach out to you without resorting to self-diagnosis. Theres also a chance that the video is seen before someone clicks on your profile. Think about which credentials (e.g., trainings, certifications, specializations), if any, will be most meaningful to your dream client. (Me? Join The Flow Newsletter (Footer - Black BG)" data-height="450" data-layout-iframe-id="inline-0p3csKwos1iExzSoZPHl" data-form-id="0p3csKwos1iExzSoZPHl" title="Lead Magnet -> Join The Flow Newsletter (Footer - Black BG)" > Join The Flow Newsletter (Footer - Black BG)" data-height="450" data-layout-iframe-id="inline-0p3csKwos1iExzSoZPHl" data-form-id="0p3csKwos1iExzSoZPHl" title="Lead Magnet -> Join The Flow Newsletter (Footer - Black BG)" >. It should grow + change as you do.So, every now and then, pull up your profile and take an honest inventory of what you see: You dont have to knock yourself out with this. Your professional photo and unique opening sentence stood out from the. Theres also an infusion of personality behind each unique sentence. Take a look at these first sentences from a fewPsychology Today profiles: Let me pour you a cup of tea or coffee, and lets talk., Anxiety can make us feel stuck, but there is hope., YOU REALLY CAN HAVE A LIFE OF ABUNDANCE, PEACE, LIFE, AND JOY!, You deserve to live a life that leaves you excited to wake up every morning., As the parent of a struggling teen, you often find yourself wondering what you can do to help them feel better., My ideal patient is focused upon personal growth and healing., I believe one of the bravest things you can do is begin to understand your own story.. Now imagine how much exposure someone considering therapy needs to experience before they make a decision, or even contact a therapist. Theres nothing wrong with either profile. How will your client feel, or what will they experience, when your services help them? Ive adapted this practice for writing Psychology Today profiles. Compare these two for example: They say the exact same thing, but its obvious these counseling styles cater to completely different client personalities. Therapy with you becomes concrete in their mind. You can share your profile link on your Psychology Today profile or anywhere you're listed to direct more prospective clients to book with you, and be sure advertise which plans you can accept with us. They will stop arguing all the time and understand how healthy, successful relationships work. In these cases, select the response that reflects what you would most likely do or feel if you ever found yourself in such a situation. High ROI: A Psychology Today profile costs $30/month. This will help you think more clearly about what you want to say, without feeling confined to the specific prompts.So, pull up a Google Doc or blank page in your notebook, and give yourself full permish to fully explore the space!Oh, and dont worry about those character limits either. Do you feel like youre both walking on eggshells, trying not to blow up? You may opt-out at any time. Thats quite an exaggeration, but I know plenty of people who feel this way about writing their online therapy profiles. Step 4: Note (and then ignore) the limits, Step 5:Personalize your personal statement, Step 8:Suggest (+ prepare for) a clear next step, Psychology Today profile tips (2021 UPDATES). Depending on your counseling style, this could be a sentence that validates experience (As the parent of a struggling teen, you often find yourself wondering what you can do to help them feel better.), provides an open, kind approach (Let me pour you a cup of tea or coffee, and lets talk.), or provides an immediate sense of hope(My ideal patient is focused upon personal growth and healing.). No matter how you currently feel about your Psychology Today profile, this post can help you improve it.When everything clicks into place, your profile should become one of the leading sources of quality referrals to your practice.It should also be a strong representation of you + your work, as its one of the first hits that comes up when anyone Googles your name.But, thats not the whole pictureYour Psychology Today profile is also helping shape the publics impressions of therapy, health/wellness providers, and mental health. Meet Our Contributors | Psychology Today This technique is not about false promises, but illustrating thesense of hope you know you can give. Because if you search for "find a therapist" or "find a counselor," that's the first website that comes up, providing a robust directory of just about every mental health practitioner in the U.S. and in other countries as well. )Next, it has to validate their particular struggle or challenge.Finally, it must position you as uniquely well-suited to their needs + struggles.And, its gotta accomplish all this in what amounts to 3 very brief paragraphs. I talk about 4 tips for creating a better Psychology Today profile. (And again, each has its own character limit. Select a country from the list below to browse detail listings of verified mental health professionals. Credibility: Regardless of your personal opinion, Psychology Today generally has a positive reputation among clients. Get this free worksheet with prompts and a sample profile, or learn how you can hire me to do it for you. Email Jennie (she/her) at jennie@thecounselingpalette.com or click on the chat button at the bottom right of the page. Now that your mind is (hopefully) a bit more at ease, lets turn to the actual goal of your personal statement.A good personal statement should make your dream client sit up + take notice. You can increase your profiles reach by adding up to 4 target locations to your profile. What are they looking for? Get started today before this once in a lifetime opportunity expires. Thats not a lot to go on and certainly not a comprehensive portrait of your services. Once youve really hammered home that you understand the painful lived experience of your prospective client, now its time to shift over to how you can help them. Start growing your practice right away. Market yourself with social media - Headway It can offer insight into a struggle someone else in their life may be dealing with. You have 250 words to prove your worth as a therapist. Also, your profile description, business name, address, and phone number citations may be used by Google to help determine local search rankings alongside other important business listings for therapists like Google Business Profile. . Marina Adshade, Ph.D., teaches at the Vancouver School of Economics at the University of British Columbia. On average, someone needs to be exposed to a product or service eight times before they decide to buy. Here are some other touchpoints you can use to enhance the effectiveness of your profile, and to use it to support your other marketing efforts. Nina Ahuja, M.D., is an Associate Clinical Professor of Surgery, Founder of Docs in Leadership, a certified emotional intelligence instructor, and author of Stress in Medicine. Im happy to fill in that gap. (I'll continue to add to this section as new questions come in.). Your professional photo and unique opening sentence stood out from the Psychology Today crowd, and theyve clicked on your profile now what? A membership to Psychology Today costs $29.95 per month. I recommend exercising restraint here. What Research Says About the Best Profile Picture | Buffer When your profile pops up on Psychology Todays search results, youre sandwiched between a dozen other professionals listed in your area. This is when you provide quality information to your audience, typically through regular blogging. Youre not trying to alleviate all their concerns right there on your profile rather, youre hinting at a more hopeful future + letting them know youre standing by, eager to help them get there.This doesnt have to be elaborate. )So, thats your basic Psychology Today profile, as viewed from the inside!Now, if you haven't already, I suggest you spend some time on the platform, perusing different profiles from the front end, as they appear to the public. . Some things to keep in mind are: You can dedicate your third paragraph to answering these questions (similar to Dr. Pates example), or you can pepper this information throughout your summary. To show up for more online searches and improve your local SEO, its important to keep this info accurate across the web and expand across relevant directories and sites. How to Find a Therapist | Psychology Today This FREE course guides you step by step through the whole Psychology Today profile so that the clients you LOVE to work with . This listing is the largest directory of mental health professionals in the world. World Ranking of Top Psychology Scientists in 2022 (1st Edition) . If their issue is debilitating stress, then show them what relief from that stress can be. Book a Copy Coaching Session. Were smart + talented people, after all!Most of the time, it comes down to one (or both) of these issues: The first of these issues weve already covered (in Step 3, above), so lets move on to the second issue:We treat our personal statement like a mini-autobiography. For instance, you can have it sent to your home address, to your practice location (e.g., for waiting room reading material), or you can opt out of receiving it. Gijo Mathew 14. Amir A. Afkhami, M.D., Ph.D., is an Assistant Professor of Psychiatry and Behavioral Sciences and of Global Health at the George Washington University. Select answer choices that reflect how you usually feel or act - that most accurately describe your general feelings or behaviors. How do you add a zip code to your Psychology Today profile? My passion is helping couples and families get to the rewarding parts of being together. 2023 Best Psychology Schools - College Factual And (super arbitrary) character limit.I know. An answering service?). Your qualifications mean next to nothing to them. I recommend building these relationships naturally, through professional Facebook groups, CEU workshops, and other networking events. Create a Psychology Today profile. 12. Does a Psychology Today profile help SEO? Not only do they consider how someone browsing. They will learn to enjoy each other again. You can create additional profile pages for support groups as a solo practitioner or private practice. Review your profile description for readability. You have 250 words to prove your worth as a therapist. At the core of these factors lies one thing: attracting your dream client. He is a former police officer and domestic violence investigator with the San Diego Police. When someone is dealing with major life challenges that lead them to finally seek help, they want to know two things: With that meaty first paragraph of your PT profile, demonstrate a powerful answer to #1. Struggling to find the right words for your therapist profile? 5.3% Growth in Graduates. 10+ Best Therapist Directories to List Your Practice (2023), Digital Marketing For Mental Health Professionals, Therapy Directories to List Your Practice, SEO For Therapists: A Comprehensive Guide, Advertising for Therapists: Dos & Donts, Google Ads For Therapists: In-Depth Guide, Google My Business For Therapists: Setup Guide, How to Get Google Reviews for Therapists Ethically, How to Get More Therapy Clients for Your Practice, 11 Effective Ways to Advertise Your Therapy Practice, 10 Proven Marketing Ideas for Therapists & Psychologists, 10 Social Media Marketing Tips for Therapists, 5 Benefits of Facebook Ads for Therapists, Customer Notice of 911 & e911 Service Limitations, Terms of Service & Business Associate Agreement, Generates more inquiries from ideal clients (at your desired rate), Empowers you to run your practice the way you want. See? (And to be clear: Improving your profile quality WILL lower your bounce rate).But, how can your profile help even those people who choose not to work with you? Example clients leave me feeling [insert how they feel]. )Heres what I suggest: Some therapists wonder about opting it to have the Verified by Psychology Today badge displayed on their website.Honestly, I wouldnt bother because: But, if youd still like to include a reference to Psychology Today somewhere on your site, I recommend finding a way to integrate it more seamlessly into the design of, say, your home page. Each individual seeks to achieve certain goals in life . A. Im told I have a calming effect. Jane Adams, Ph.D., is a social psychologist, writer and speaker. And for another, people respond to how you can help them with their problems, and how your service will make them feel. You can use line breaks improve readability. I know what works (and what doesnt) when it comes to a successful Psychology Today profile. These include: I recommend tracking these stats month-to-month, so you can start to measure your progress + identify patterns following each tweak you make to your profile. Add your Headway profile link to the "Website" section so that clients can book with you directly from Psychology Today. I can hear your outrage alreadyEssay prompts?! Is it free? What is this, TWITTER?! Heres the secret sauce I use to attract attention and get calls. Finally frustrated enough, she asks for help. Of all the advice in this post, this is the most vital to the success of your Psychology Today profile:You must know who youre trying to reach.Most therapists cast far too wide a net in drafting their profile, in the hopes of reaching as many prospective clients as possible.And while its certainly not a bad thing to want to maximize your reach + help as many people as you canIts not a winning strategy for connecting with your dream client.In other words: Try to appeal to everyone, and youll end up reaching no one.So, what should you do instead?The exact opposite:You need to get super-specific about who youre trying to reach. Any aesthetic features youd like to share with them? This tab compiles information about you guessed it your areas of specialty. Backlinks are a ranking factor used by search engines like Google. Is your impression correct? Sally has the following qualifications: Completed two practicums in family counseling and is trained in The Gottman Method, Worked three years at a counseling center with individuals, couples, and families, Working with young couples dealing with the growing pains, Helping couples learn to deal with conflict and resentment, Helping families going through grief or trauma, She enjoys seeing couples make breakthroughs, She particularly likes to work with couples whove been together or married five years or less, She likes to provide evidence-based therapies like The Gottman Method. 4.7. Psychology Today is the #1 source of referrals online. Susan Albers, Psy.D., is a psychologist who specializes in eating issues, weight loss, body image concerns and mindfulness. Lets think about it:Even the most effective profile will have a relatively high bounce rate, meaning most folks who land on your profile will, at some point bounce. If youd like some support putting your own profile together, check out this worksheet that will walk you through the process. This quality information helps you show up more regularly in online searches--this is what they call SEO. Ready to reimagine what marketing can do for your organization? I can stay calm during a very difficult session and provide comfort. This is the part where we (finally) get to your personal statement.Now, I happen to think it would be really cool if Psychology Today would just give you a nice, big, open text field and let you write whatever the heck you want there!But, alas, when you click over to the Personal Statement tab, what youll find instead is a series of 3 text fields.Each with its own prompt. To sum up, aim to keep the focus of your profile on your ideal client, their struggles, and how you can help, and invite them to reach out! Or they may be good at marketing, with little to no understanding of the nuances and ethics related to mental health services. Genevieve McKelly 15. This can lead to resentment, which can cause more frequent fighting and lead to long-term problems. More and more research is being done on thescience behind a likable profile photo. Are you cautiously optimistic about it's potential as a referral source for your practice? Psychology Today appears as the top Google result for therapy-seekers 96.2% of the time. If you are interested in joining our expert author community, please see theWriter's Guidelines. To create an account, youll need to input the following info: Once youve created your account, youll be free to click around and explore the different fields via a navigation menu.But, in the meantime, heres the whirlwind tour of the back-end of your profile: In addition to the info youve already provided, this tab is where youll also have the option of including a website link. Knowing this information, I would ask Sally the following questions to help her develop her profile. How do I say it? Psychology Today 2023 Sussex Publishers, LLC. Whos monitoring that account? How does it align with your current niche? Get a fresh dose of my best encouragement, resources + guidance, delivered right to your inbox each week! Putting Your "Verified by Psychology Today" Logo On Your Website? Read
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